BCaD Consulting · homepage design study

Five directions. Pick one.

Each option is a complete homepage built with real BCaD content — same substance, five different postures. Options 1–3 aim squarely at the polished-consulting register; 4 and 5 take more risk. All links inside each option lead to the real site pages.

  1. 1MeridianPolished consultingEditorial authority on white. Serif statements, hairline rules, one full-bleed photograph of Addis. The McKinsey posture: quiet, expensive, certain.
  2. 2MonolithPolished consultingDrenched near-black navy, monumental thin-vs-bold type, gold hairlines. Reads like a premium strategy house — imposing, not flashy.
  3. 3LedgerPolished consultingSwiss annual-report precision: real tables, tabular numerals, sharp corners, a single red accent. The firm as a matter of record.
  4. 4HighlandWarm & boldCommitted gold. A saturated, optimistic surface with market and coffee photography — consulting that sounds like Ethiopia, not like an airport lounge.
  5. 5SignalContemporaryAsymmetric split-screen in electric blue, verb-led sections ('Start something. Fix something. Run something.'). The youngest, most digital voice.

For reference: the current homepage. This page is unlisted and excluded from search indexing.