Good businesses grow here.
We’ve spent 25+ years helping Ethiopian entrepreneurs turn problems into working, income-earning enterprises — with consulting, training, HR services, and solar power.
Four ways we help, one goal: enterprises that work.
Consulting
Strategy, diagnostics, and value chains for enterprises from first stall to first export.
HR & BPO
Recruitment, payroll, and compliance — so organizations can focus on their real work.
Solar energy
Ketir Solar brings productive power to rural businesses the grid hasn't reached.
Nutrition
Bekidmia — 'first things first' — keeps working people well enough to work.
We work where the economy actually happens.
Markets, workshops, farms, and shops — across every regional state of Ethiopia and six other African countries. With partners like USADF, UN Women, GIZ, ITC, SNV, and the World Bank, thousands of enterprising people have been through our training and advisory work.
Some of our proudest work is the hardest: helping displaced people and failed businesses start again.
Our story since 1998 →Got a business idea that won’t leave you alone?
Our 4-week intensive, Building a Purpose-Driven Business, turns it into a plan you can act on. Small cohorts, real coaching.